This is a space of self-presentation, a sneak peek of what inspires me and love to share. In 2002, I created Paris based organic skincare line and spa concept called DOUX ME, which I separated myself from in 2012. After this 10 years cycle, I felt the need of a new creative freedom. I wrote my first DIY beauty book SEASONS in October 2013 and launched a second edition in October 2014. A third book is baking at the moment. I create bespoke skincare and body care products, as well as fragrances and healing beauty concepts for new or existing brands, artists, designers in California, Paris and New-York. I also contribute to different beauty/health and lifestyle blogs on a regular basis. I also design my private collection called the Friends Collection. It’s what I call a gratitude, love & art collection: bespoke, handmade beauty products for people and friends who supported me in the past and still do today.
My understanding and vision of Beauty did not change much since I created my first brand. I wanted to bring something healing, clean and beautiful to the world. And wake something up in women’s beauty and health awareness. At that time, organic was a sensitive attribute and part of many conversations, mainly regarding food: eating organic was starting to be considered as health-enhancing. But organic skincare was not really a concern, except to some “freaks”. And I was one of them. Having been born and raised in Switzerland probably contributed to that sort of “green” way of thinking. My biggest claim was to say there was no difference between eating and applying a cream or any beauty products on our body: both are food for mind and body. And the way they are created and manufactured influences our health, well being and of course has tremendous consequences on our planet.
I was a beauty and health journalist, in Belgium and South Africa but I started off studying to become a psychotherapist. To help people feel better, happier, healthier. These studies helped me a lot in my personal journey and I hope I helped others along the way too. When I lived in South Africa, I embarked into Massage and Aromatherapy studies, then went on perfecting those studies in the US, just before I launched DOUX ME. I loved every aspect of creating and launching this brand. The idea came to me in 2000 while I was living in New-York and giving talks at the Aveda Institute. I was filling my fridge with my home-made creams, my cupboards with elixirs and aromatherapy body oils. It was a constant, day and night experimentation process. I never considered DOUX ME as a business but rather an Art project. As I had just started my daily Yoga practice at the time, feeling what a powerful healing art it was, this became my creative thread: each creation had to be healing, inspirational, beautiful inside and out. That is what guided me ever since. Welcome the space where I share my news, recent and past creations, inspiration, DIY beauty recipes, art and friend’s work.
Love and light,
Caroline
Follow me on Instagram: @nenuph